Brand identities / Motion system
Civic Brand
Motion System Design / 2025
Give six different identities a consistent way to move.
Motion direction and animation by Wrist Studio for Civic Brand. The underlying brand identities belong to the respective client projects.
The problem to solve
Keep each brand distinct, and the collection connected.
Civic Brand had a strong branding portfolio but needed motion that felt intentional. We designed a shared motion system that could scale across six distinct identities while staying grounded in each brand’s strategy.
A closer look
Sequences & variations.
MAT-SU (Alaska)
Destination + civic pride system (Mat-Su Made, Mat-Su Grown, etc.)
Motion approach
- We animated the flexible badge system as if patches or stickers layer onto the core logo mark.
- Reinforces the idea of many local identities joining into a unified whole.
Mt. Hood Territory
Responsive logo system, seasonal strategy
Motion approach
- We used scaling and transformation to show the logo responding to different states and sizes.
- Subtle layout shifts echo the responsive identity without over-animating it.
Pine County (Minnesota)
Comprehensive place brand system
Motion approach
- We animated a zoom from Minnesota → Pine County → pine tree → final logo mark.
- The final “P” silhouette with a pine tree inside feels earned by the journey.
- Makes place, nature, and letterform intuitive in seconds.
High Point (NC)
Creativity lives in everyone; what’s created here changes the world
Motion approach
- We leaned into the line-and-dot system with dynamic shape animation.
- Dots and lines connect, expand, and radiate to visualize creativity spreading.
CivicBrand Book
A book about city-building, tourism, and community engagement
Motion approach
- We animated tangram-like forms morphing into different configurations on a loop.
- Playful but structured, echoing the idea of rearranging pieces of a city or brand.
Eyes on the Street (Podcast)
Conversations on community branding and public engagement
Motion approach
- Streetlights flicker on with silhouettes moving in the background.
- Title flicker matches the nighttime streetlight vibe.
- Hints at real people, real streets, and real conversations.
Our approach
Designed around
the explanation.
- 01
We defined a shared motion system to keep six projects cohesive.
- 02
We mapped motion concepts to each brand’s strategy rather than using generic transitions.
- 03
We designed for real-world constraints: short loops, fast-loading assets.
- 04
We prepared consistent exports for reuse across the client’s case studies and presentations.
The outcome
Distinct stories with a shared motion foundation.
We delivered six logo animations for case studies, social posts, and presentations. Each sequence interprets its own brand story, while shared timing and motion principles keep the collection cohesive.
- 6 logo animations delivered as a reusable system
- Optimized for short loops and fast web use
- Strategy-led motion concepts per place brand