Product animation / Fintech
Crescent
UI Motion / Product Animation / 2025
Give new viewers a clear way into the product.
Motion design, storyboarding, pacing, and sound by Wrist Studio. Client: Crescent, via Luca Defreitas Hansen; supplied UI refined in collaboration with the web designer.
The problem to solve
A lot to explain. A short first impression.
Crescent’s financial platform brings multiple product features into one interface. The brief was to introduce that product in a short film. The challenge was to give each feature enough space to be understood while keeping the whole sequence connected.
A key creative decision
Keep the interface readable as the story moves.
A fast transition is only useful if the viewer can still follow the product. We balanced broader brand compositions with focused interface states, giving important details time to register. Sound reinforces the interactions; the screen sequence carries the explanation.
Our approach
Designed around
the explanation.
- 01
We mapped the supplied product screens into a storyboard, choosing what to emphasize in each moment.
- 02
We refined screen layouts with the web designer to give key interface details a clear hierarchy.
- 03
We connected the product states through transitions and sound that support the action.
The outcome
One coherent introduction to the product.
We delivered a 15-second film that brings the brand and product screens into one narrative. Focused compositions introduce the features in sequence; consistent transitions connect them. The team received a finished piece for product marketing, with a structure that can support longer cuts.
- 15-second product film with sound design
- Product screens connected through a clear visual sequence
- A sequence structured to support longer cuts